Impact begins where rules end
Syntax for clarity, soul for connection
We’re the copywriting company the other copywriting companies won’t sit with at lunch. We’re at the back of the class, rolling our eyes at the same old practices that haven’t changed since the 90s.
They’re colouring in the lines and we’re carving graffiti on the desk.
We create copy that’s bold, unapologetic, and impossible to ignore. Because if you’re not standing out, you’re blending in. And who wants that?
If you’re after bold, raw, and a little bit rebellious, welcome to the table.
We exist to amplify your brand
As your creative partner, we’re the content Robin to your business Batman. The avo to your toast. The cheese to your wine. The tacos to your Tuesday. The ice cream to your midnight.
You get the idea.
We get in the trenches with (or for) you, crafting copy that’s true to your brand and speaks directly to your audience. No office politics, no fluff – just words that make your life easier, your message louder, and your results bigger.
Our mission is to craft copy that works as hard as you do
At Syntax & Soul, we believe great brands deserve great words – words that connect, inspire, and drive results. We’re here to deliver clarity in every message, connection in every line, and a no-BS approach to making your brand unforgettable.
Because when syntax meets soul, that’s where the magic happens.
Meet Claire – Founder, wordsmith, and copy maverick

Claire Dowler is the brains, brawl and bite behind Syntax & Soul, with a decade of experience turning dry B2B jargon into sharp, engaging copy that connects.
Armed with not one but two degrees in Journalism and Media Communications (both with Distinction, naturally), Claire honed her craft in a whirlwind of caffeine and deadlines. Her career has taken her through the corporate trenches, where she’s partnered with industry giants like Google, HPE, and yes, even The White House.
Let’s just say, she knows a thing or two about the power of a well-crafted message.
But after watching businesses get charged a fortune for copy that looked like it was thrown together in 10 minutes, she knew it was time to step in.
To deliver copy that’s fresh, thoughtful, and a far cry from the cookie-cutter content crowding the web. Small-to-medium businesses deserve copy that actually reflects their brand – and she’s here to make sure they get it.
If you’re ready for a copy partner who gets it, Claire’s your go-to.
Because when syntax meets soul, that’s where the magic happens.
Here’s how we roll
Partnership, not politics
We’re not here for office politics or corporate bull. We roll up our sleeves and work with you to create great copy. Collaboration without the BS – just how it should be.
Quality, every time
Good enough isn’t good enough. We deliver polished, professional copy that reflects the quality your brand deserves.
ROI or bust
It’s not about how loud you shout; it’s about how well you connect. Every line we write is designed to drive ROI and meaningful engagement.
Make complex, simple
We break down the big ideas into sharp, compelling copy that cuts through the clutter and hits home.
Word on the street
“Claire’s copywriting skills are outstanding. Our business deals with complex and sensitive topics, and she was able to grasp them very quickly and thoroughly, and develop relevant and impactful content accordingly. Claire’s communication was clear throughout and she was swift in providing the materials. I wouldn’t hesitate to work with her again or recommend her to others. Thanks Claire!”
– Jo Mason, Workhaven
Looking for the best copywriters? You found us.
You deserve better than ‘meh’. Skip the boring stuff and come straight to the copywriting company that delivers big, bold content with a bigger, bolder ROI.