The challenge: A thriving business with a digital presence on the backburner
Deanna Notice knows marketing inside and out. Her business, Notice & Co, helps brands leverage marketing automation, streamline their processes, and ultimately, get better results with less effort. But while she was busy elevating her clients’ digital strategies, her own online presence wasn’t getting the same love.
Deanna needed her content to do justice to her authority in marketing automation, build credibility, and improve search rankings. We were happy to help with in-depth, high-quality blog posts that made marketing automation content accessible, engaging, and useful.
The approach: Strategic, SEO-driven, and effortlessly engaging
Deanna already had the expertise, she just needed to showcase it. The goal was to create content that was as strategic as the automations she helps businesses implement. Together, we focused on:
- Positioning Notice & Co as a trusted industry leader
Every post was written with credibility in mind, giving readers real, practical value while positioning Deanna as the only expert to trust. - Writing for both humans and search engines
We balanced readability with SEO, optimising each blog with strategic keywords while keeping the content natural, engaging, and helpful. - Turning complexity into clarity
Marketing automation can feel overwhelming. Our approach was to break it down into clear, actionable steps, giving readers the confidence to implement what they learned, or better yet, turn to Notice & Co for help.
The result: Authority, engagement, and a stronger digital presence
Deanna’s blog is now a powerful tool for her business. The content we created together:
- Increased organic traffic, helping Notice & Co get in front of more businesses looking for automation solutions.
- Positioned Deanna as the trusted expert, building credibility and making it easier for potential clients to see the value of working with her.
- Engaged and educated readers, creating a clear pathway from blog posts to enquiries.
“I knew I needed to prioritise my own content, but it kept slipping down the to-do list. Syntax & Soul made the process easy, turning my expertise into high-quality blogs that attract the right audience.”
– Deanna Notice, Notice & Co
With a content strategy that works as seamlessly as her automations, Deanna’s website is now pulling in the right audience and positioning Notice & Co exactly where it belongs: at the top of the marketing automation game.
