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White papers: Lead your industry

You want to establish yourself as an industry authority. You're looking for a way to showcase your wealth of experience accumulated over years (or decades) of business. Above all, you want to generate more leads and boost your bottom line.

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Sound about right?

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White papers are a proven tool to help you:

Establish yourself as an industry authority

Generate leads from your ideal customers 

Distinguish yourself from competitors

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My white paper process helps you maximise leads, conversions and profit.

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Turn your knowledge into cash-flow.

White papers are a fail-safe method of demonstrating your credibility, authority and expertise while generating leads (and boosting your bottom line). But a white paper should be between 2,500 - 5,000 words, requires structuring, referencing, fact-checking - you just don't have time. 

When you invest in a whitepaper, you're getting much more than just a document.

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White papers are a content marketing cornerstone, providing ample material for blogs, social media, and email campaigns.

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Attract potential clients and empower sales with valuable collateral to address customer questions and objections.

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​Help clients understand complex subjects, simplify information, and earn trust with well-researched, valuable insights.

Your white paper guru.

I'm Claire, and I'm not just any copywriter — I specialise in long-form content and taking dense, complex subjects and turning them into engaging money magnets. 

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I've helped numerous businesses like yours with bespoke white papers, aligning them with their unique business goals, and delivering results that go beyond expectations.

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When you work with me, you're not just getting a white paper writer; you're getting a partner who will leverage the science of white papers to elevate your brand, engage your audience, and ultimately boost your bottom line.

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Let's craft a white paper that will leave a lasting impact and converts your prospective customers into loyal advocates for your business.

Starting from $3,000

Includes:

  • A 60-minute strategy session to set your goals, audience, and white paper's purpose.

  • Varied title options for maximum attention.

  • Guidance with research concepts to shape your white paper.

  • In-depth research and a carefully curated bibliography.

  • A 1-hour interview with your internal experts.

  • A professionally crafted white paper with 6 chapters/sections.

  • Expert advice on promoting and repurposing your white paper for maximum impact.

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